For those who hearken to the 1950’s for a simpler time need only look at an assortment of sexist, mean-spirited ads that seemed to define a generation.
The reality of the time was – coffee quality had declined so much in the 40’s and 50’s that no amount of talent would have fixed it. In that era, as well, people were brewing coffee in percolators which is the single worse way to brew coffee – by running boiling water through the ground coffee and recycling the brewed coffee through the filter a half dozen times before it’s poured.
My mom and dad were still brewing percolated coffee into the late 1960’s until something of a renaissance started to develop – filter brewing coffee with hot water and a single pass – or manually pouring into a Melitta carafe.
For those of us, over 50 years of age, who have been drinking coffee for decades, these are simply the best of times for coffee culture and coffee lovers!