We spoke with Joey Kramer of Rockin Roasting Coffee from Austin, Texas. This is our second conversation with the man who has taken his steady rhythm with the band Aerosmith to the world of specialty coffee. You can read that interview over here
A man of virtually limitless energy, Joey has been tackling the challenges of building a successful coffee business from the ground up. And as Joey makes it abundantly clear, there are no short cuts to success. It is all about putting in the work. Celebrity or no, Joey and his equally energetic partners, Ron Mann and Frank Cimler have discovered that the road to the top is paved with every imaginable challenge.
I think that Mister Kramer was more astounded than I with the achievements over the space of one year; placement in thousands of grocery stores, a partnership with the trusted food company SYSCO and now a bricks and mortar coffee shop in the works.
A coffee shop alone, as any cafe owner will tell you, is a lot of work in terms of development, placement, branding and just getting great coffee into an appreciative audience.
But for Mister Kramer and his tireless dedication to the cause, an actual cafe is a natural extension of his brand of organic coffee beans. Hard work or not, it is just another milestone in what will obviously be a long career in caffeinating the nation.
Hats off to Joey Kramer, and his line of coffee and his dedicated team of professionals.
Listen to the interview |