Sydney Australia – A city of 4 million souls who live in an espresso crazy society. For Craig Hiron, a youthful 36 year old living in one of Australia’s most populated cities, bright ideas are merely a cup of coffee away.
And so it was – that he and his circle of free-spirited 30-something friends would gather (like so many other young people around the globe) looking for the answer to life’s age old problems and questions.
Photo above: The Otto Espresso maker is the product of passion, Australian ingenuity and the burning desire for award winning fine design.
For Craig, a young man who has plied his trade as a professional roofer and successfully migrated into the film and entertainment industry… the question burned within him: “What does this city need? Why do my people need? What contribution can I make?”
Sydney is noted for its spectacular Opera House, the Harbour Bridge, and its beaches. The metropolitan area is surrounded by national parks, and contains many bays and inlets. But on the street level, Espresso coffee is the language of its people. Australia, in general, is quickly becoming an espresso-centric society – and that means, Espresso coffee is the building block of all its coffee beverages. Neato. For me, that means heaven!
Minor digression. Sydney resident Craig Hiron’s creative light-bulb kind of flashed in an unexpected and amusing way. He had urged his friends to talk amongst themselves – and those friends with their tertiary friends… “What is that it thing that we Sydney young people need… that would be really cool? If we can collectively think of it, I promise you… I will build it!”
Good thing – Craig was good and ready to put his money where his coffee cup was… but what came of this exercise?
In the middle of one of their brain-storms, one of the gals popped into it, midstream, offering… “Those blasted people over at Ya-da Ya-da Coffee Company are useless! I am trying to get a widget-gadget for my 50 year old Atomic coffee and they are hopeless!”
The idea hit Craig like a sack of unroasted Arabica coffee.
Take one 50 year old coffee maker. Update that coffee maker. Sydney society needs a coffee maker to put Australia on the map and into the coffee culture history books for all time. It just made sense.
But what of the name Otto? True story. The name of this new coffee maker comes from the 1st born Son from within Craig’s creative and bright circle of friends.
Additionally, all the research and development is taking place within the community of Sydney, Australia – all paid for by Craig and a handful of his friends.
Craig and I spoke over a trans-pacific phone line for over a half-hour. His infectious laugh and sense of humor did little to hide his burning passion for all things caffeine. We will be hearing more from this story – as it happens.