Technology madness in the modern World #1

If I had an extra 5 or 6 hours a day… to think… and perchance to write, I would have more strange stuff to feed you…
Perhaps more than you would like.
I mean, everything here is written and read (by you) voluntarily.
You can shut if off whenever you want. And never come back.

Which is kind of counter intuitive compared to what we have to deal with in the modern World. Having stuff pushed on us that is. Constantly.

(And)When I talk and write about cafe culture, I often remind my audience that coffee is the number two most traded commodity on the Planet… Oil being first.

But is this supposition entirely true? Are humans not the number one commodity on the Planet? Our minds are bought, sold, pitched to, filled and subjected to rendition on an almost continuous basis. And so much so that we are rarely aware that we are being manipulated?

Some examples: Facebook. Facebook is a data mine for marketers. Explain that to the average user of Facebook and you will get that classic, Dog cocking its head as its master makes a funny noise look.

Television. Everyone knows that 50% of the crap on TV is designed to sell you something, to sanitize something, to perfume something, to put you in a car and get you away from over sanitized and funky smelling stuff.

And if you are Rami Tambello of illegalsigns.ca (the Toronto area rogue spear fighting a winning battle against big visual ad agencies like Pattison Outdoor – who bend the rules for fun and profit…) you know the distance large corporations will go to get their message shoved down your visual cortex…
In Rami’s own words: “Ad agents lie for a living… trying to convince you that a pair of blue jeans will make you sexy… a fragrance will make you desirable…”

So. For liars, breaking the law on a daily basis comes naturally.
And you can almost avoid the visual assault – if you are legally blind that is.

So what’s next you ask? Apparently a technology called Hypersonic Sound (developed by the U.S. Military no less) can actually beam messages directly into your head — and there is no tin-foil hat made that will protect you.
H.S. technology uses ultrasonic beams of narrowly focused acoustic energy that can quite literally be concentrated into an area the size of a bread-box… or a nut house – which is where you will think you are when you experience it.

Which begs the question: What private space is left for we humans? Our brains were once considered the ultimate private sanctuary, a zone where other people can’t intrude without our knowledge or permission – This barrier has been eroded it seems.

Rami Tambello concludes, “There is no distance that advertisers will not go to… to deliver their message or product. There is so much money… profit at stake…breaking the laws of the community, pushing all the boundaries of what is communally acceptable – well, it is part of doing business… all in a days work.”

Yay. Thanks Rami.


In this continuing series on invasive technology in the 21st century, the CoffeeCrew blog will focus on the folly of modern technical wares and how they are not improving our lives.


If I had an extra 5 or 6 hours a day… to think… and perchance to write, I would have more strange stuff to feed you… Perhaps more than you would like. I mean, everything here is written and read (by you) voluntarily. You can shut if off whenever you want. And never come back.…